AOTA Centennial Vision Priorities released for FY 2015

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AOTA Centennial Vision Priorities released for FY 2015

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AOTA Centennial Vision Priorities

FY 2015

(July 1, 2014–June 30, 2015)

I am pleased to share with you the AOTA Centennial Vision Priorities for the upcoming 2015 fiscal year, which will begin on July 1, 2014. These priorities and the activities that AOTA is actively engaging in demonstrate AOTA’s focus as we approach the Centennial in 2017.


AOTA Centennial Vision

We envision that occupational therapy is a powerful, widely recognized, science-driven, evidence-based profession with a globally connected and diverse workforce meeting society’s occupational needs.

Boldly Navigating a Changing World

In February 2014, the AOTA Board of Directors held an annual strategic planning session and ranked those activities with greatest impact in achieving the Centennial Vision. They identified priorities most critical for staff, financial, and volunteer resource allocation and attention for FY 2015, along with the measures to be achieved. The Board used the results of an environmental scan survey sent to members of all the governance bodies and leadership groups within the Association, organizational partners, AOTA staff, and others to inform their discussions.

The priorities are listed in bold below and will guide the Association in the fiscal year ahead as we move closer to our Centennial of 2017. In italics behind the priorities you will find the key words of the Centennial Vision that the identified priority will contribute to. Finally, the bulleted items under the priorities are activities AOTA is actively engaged in, as ways to guide and measure progress in these priorities on our path to meet society’s occupational needs.


Continue and amplify leadership development programs: Socialize students, new practitioners, educators, and clinical managers for increased power and leadership while building an AOTA leadership community. (powerful, widely recognized, evidence-based, diverse workforce, meeting society’s occupational needs)

  • Evaluate all leadership development programs for potential hybrid or online implementation/expansion by spring 2015.
  • Facilitate the involvement of AOTA members and practitioners in decision making bodies external to the profession.
  • Ensure that by 2017, 90 occupational therapy middle managers with organizational influence who are representative of a diverse profession have participated in the AOTA Leadership Development Program for Managers and have attained measurable progress in leadership abilities and career growth.

Enhance AOTA’s role as an essential resource to the occupational therapy community in a changing world. (powerful, widely recognized, meeting society’s occupational needs)

  • Promote occupational therapy to consumers through social media, Tip Sheets, paid advertising, media stories, and the Web site.
  • Expand our capacity to reach our members through their preferred social media and content delivery vehicles (CE, books, AJOT, etc.).

Enhance the effectiveness of communications to members to help them message appropriately within their settings and to their decision makers. (powerful, widely recognized, meeting society’s occupational needs)

  • Provide Tip Sheets, Fact Sheets, Power Points, Web resources, social media channels, etc. for describing the profession and promoting major AOTA initiatives. Track utilization and increase in social media followers.

Engage in broad-based advocacy to ensure funding for OT in traditional and emerging areas. (powerful, widely recognized, science-driven, evidence-based, globally connected, meeting society’s occupational needs)

  • Work to ensure that Medicare and other third-party payers continue to cover occupational therapy in all current settings, and in new and emerging settings and systems, in conjunction with ACA implementation.
  • Maintain AOTA influence in legislative and regulatory decision making, including health care reform implementation.
  • Examine the AMA CPT© coding system and propose revisions to promote optimum recognition of and payment for occupational therapy services.
  • Collaborate with and support state associations to advocate for inclusion of occupational therapy in state legislation, especially to protect against scope encroachment.
  • Enhance the role of occupational therapy in schools for behavioral and mental health interventions, including services for children with autism.

Identify and Articulate Occupational Therapy’s Distinct Value to Individuals, Organizations, and Communities. (powerful, widely recognized, science-driven, evidence-based, globally connected, diverse workforce, meeting society’s occupational needs)

  • Use the evidence and research to develop distinct value statements across all six areas of practice for internal and external audiences.
  • Develop evidence-based tools to articulate the distinct value in new areas of practice for occupational therapy for internal and external audiences
  • Target critical audiences (primary care providers, insurers, school administrators; older adults, key policy and decision makers) through paid advertising using the brand, Fact Sheets, and social media. AOTA will have a presence at external conferences featuring consumers, physicians, and payers.

Promote occupational therapy’s role in service delivery system redesign to assure fair payment and provision of quality care, with particular emphasis on primary care, prevention, and expansion of mental health. (powerful, widely recognized, science-driven, evidence-based, globally connected, meeting society’s occupational needs)

  • Engage our members and develop occupational therapy’s professional roles in primary care and other coordinated, inter-professional, team-based care delivery systems.
  • Build relationships with family physicians and other health professionals in order to influence development of models of primary care and coordinated, interprofessional, team-based care delivery systems.

Provide strategic support for educators, practitioners, and researchers to meet rapidly changing societal needs. (powerful, widely recognized, science-driven, evidence-based, globally connected, diverse workforce, meeting society’s occupational needs)

  • Increase educators’ understanding of the need to accelerate content development in curricula for changing workforce opportunities in areas such as wellness, prevention, primary care, wounded warriors, mental health, and work and industry.
  • Support the preparation of existing occupational therapy practitioners for traditional and changing roles, environments, and patient demographics through continuing education, conference sessions, books, and their preferred communication vehicles.

Explore relationships with other global national and regional (e.g., COTEC) OT associations with similar levels of education/practice. (powerful, science-driven, globally connected, diverse workforce, meeting society’s occupational needs)

Foster member cultural competence to meet changing demographics and societal needs. (powerful, evidence-based, globally connected, diverse workforce, meeting society’s occupational needs)

  • Develop strategies and initiatives to foster diversity in current and future leadership initiatives.
  • Develop CE materials, invite conference submissions, and utilize AOTA communication vehicles to support cultural competence.

Define and Promote Quality Occupational Therapy. (powerful, widely recognized, science-driven, evidence-based, globally connected, meeting society’s occupational needs)

  • Articulate and implement an AOTA Quality Strategy
    • Explore approaches to identifying, developing, and collecting Quality/Outcomes measures.
    • Explore methods for data collection in a registry or other database option.
    • Convene a technical expert panel (TEP) to assist in these decisions.

Collaborate with AOTF in support of research activities that build the occupational therapy knowledge base and support quality practice. (powerful, widely recognized, science-driven, evidence based, meeting society’s occupational needs)

  • Collaborate with AOTF to build research capacity, such as successfully pursuing NIH, IES, NSF, and CDC ROI awards.
  • Identify and propose priority areas of practice needing research funding to AOTF on an annual basis.
  • Continue to build relationships and networks with research funding agencies with priorities related to the profession (public, large private).
  • Increase the participation and engagement of AOTA researchers to build a community with linkages to AOTA through multiple paths, including submitting data into the AOTA Research Database.

Promote member awareness of AOTA PERFORM & National Outcomes Database. (powerful, widely recognized, evidence-based, meeting society’s occupational needs)

  • Promote best practice through awareness and use of AOTA PERFORM templates and other resources.
  • Promote expanded use of AOTA’s documentation templates by members and others as designed in AOTA PERFORM.
  • Promote the use of standardized assessments in OT practice in all settings.

Promote evidence-based practice (powerful, widely recognized, science-driven, evidence-based, meeting society’s occupational needs)

  • Examine and evaluate multiple dissemination avenues for AOTA evidence resources to promote usability for our members.
  • Examine methods and delivery modes for knowledge translation and dissemination.
  • The road to AOTA's Centennial Vision is looking VERY good!

  • This is exciting news!